Buzz marketing is one of the incredible ideas to pursue in the field of marketing to excel a business, movie, YouTube channel and so on. From a tiny youtuber, shopkeeper to the biggest tech giant such as Apple, also use it.
In this we're going to learn how buzz marketing impacts everyone's life with examples.
Table of Contents-:
- YouTube channel
- Teaching Buzz( Walter Lewin)
- Movies suspense strategy
- Book selling strategy
- Start-up (in offline)
- Google and its amiable services
- Branded products (especially iphone, Lamborghini, rolls Royce)
- Tesla car breakthrough
- Nike products
- Netfilx
YouTube channel
As of 2021, there are more than 37m YouTube channels out there. The number of channels is growing strong. Still, most youtubers get failed because they don't create buzz (absence of word of mouth marketing) among people about their channel. However, where many people have failed, there are many such people who have been successful.
Mr. Indian Hacker(22.2M subscribers)
Dilraj Singh Rajput, the founder of mr. Indian Hacker YouTube channel, is known for his unbelievable experiments. He always crafts suspense in each video. If you watch his videos, you'd say what will happen next. This "Q" creates a buzz like "WOW". That's why people often start talking about his channel. In fact, he literally knows how to do buzz marketing.
Dude Perfect(57M subscribers)
Dude Perfect is so popular for its video depicting, various trick shots, stereotypes, and stunts, created by 3 people Tyler Toney, Cobey Cotton, and Garrett Hilbert. Because of their extraordinary content, people love to see it again and again. This channel's buzz builds loyalty among people.
Teaching Buzz( Walter Lewin)
While talking about buzz marketing, we can't let Mr. Lewin go. Walter Lewin, astrophysist and retired professor of the Massachusetts Institute of technology. He is known for his outstanding physics practical with theory all over the world. He uses himself to make dangerous practical. He says, "If my physics is wrong, I'll die by my practical". This kind of activities make people excited to fall in love with physics. In fact, I didn't even know who Walter Lewin was. I was informed by one of my buddies who always talks about him. So, you can imagine how it works.
Movies suspense strategy
When it comes to movies, making sure, we know what suspense is and how it creates buzz among us. Suspense lets people know more information than characters in the story do. Movies such as Avatar, End Game, Star Wars create buzz. In fact, maybe these movies are not good till now. However, the truth is that these movies are the highest-grossing movies of all time.
For instance,
During the infinity war, we got to know that Thanos was more powerful than Avengers. Then the end game movie brings a twist that Avengers were going to do time travel. So, typically, normal people thought about how the Avengers will beat Thanos. This "Q" created a buzz and helped the movie to earn $2,797,501,328, making it the 2nd highest earned movie till date.
Book selling strategy
There is a golden statement,
"Even if you're a good author, if you don't know how to market your book then no one will come to buy it".
Rich dad poor dad, think and grow rich, Don Quixote, a tale of of 2 cities, the lord of the rings are based on marketing strategy. If you compare these books with others, you will get to know that how marketing ideas help to move on faster.
For instance,
There is a line in Rich dad poor dad that says
"What the rich teach their kids about money -that the poor and middle class do not"
Because of this line in the front, people get excited to know the secrets behind the book. They feel wow. And say it's a facinating thing to know. Almost all authors try to make their book's title unique and incredible. As you may know, having a good title is the minimum bet to get into game.
Start-up (in offline)
There is an Indian tea start-up called "chai sutta bar" established back in 2016. Now it's well-known for its uniqueness and world class service. It has an interesting story which led the tea shop to be a successful start-up which was done offline. When the founder popped up this tea shop into the market, no one came to have tea. Then the founder and his friends together came up with an idea that whenever they were going to any public places such as shopping malls, theatres, gardens, they used to say the tea was amazing, it's a nice shop to get tea and its services are amiable. Due to this offline campaign, people came to know about this shop and the shop grew on its own. In fact, when I got to know about this idea, I was like, holy shit!
Google and it's amiable services
I can't let Google go. This is one of the most successful start-ups founded back in 1998. I don't have enough words to tell its services. In today's era, if someone is in deep shit to get any sort of information, he or she can easily get the information in Google. And people have believed that the fact which is not in Google is not in the world either. This is a delightful sensation that Google creates among folks.
Branded products (especially iphone, Lamborghini, rolls Royce)
Iphone is the most demanded phone all the way. In terms of people, if you keep it, you'll touch a high level feeling. It's being shown on social media with selfies. In fact, this buzz has been creating from so long because it has uniqueness, stunning look, and comes expensive which separates iphone from the crowd. It is also same in the case of Lamborghini and Rolls Royce.
Tesla car breakthrough
Right now, Tesla car is on the rise because of its electrical breakthrough which created a revolution in the car industry in a short period of time. Before those people were convenient with existing petrol and diesel cars. However, most of them would have thought about the electrical vehicle. Tesla fulfilled it. When Tesla came to market, people thought
"Wow, Holy shit! It runs on electricity (I was one of them)."
This new breakthrough pushed people to buy it. Now, the model "S" can cruise for over 400 miles on a full charge, recharging is a user-friendly task, and it can accelerate from 0 to 60 miles per hour in about under 2 seconds. This feature also gave Tesla a new look.
One thing I want to add on is that After some time, the world will find another breakthrough in the car industry that cars will be running on water. And the company that will make this car will become very famous.
Nike products
You must be familiar with the Nike company which includes shoes, jerseys, shorts etc for sport activities. Even, you must have seen many famous players using Nike's products such as Cristiano Ronaldo, Kevin Durant, Chris Paul and so on. So, the key thing is that when we look at them playing. We often say, Ronaldo wears Nike's jersey. Nike is a brand, and when people go to the shops, they choose Nike's products over others.
Nike literally knows how to do marketing. That's why it has sponsored more than 16,000 athletes and sports organisations promoting its brand world wide.
I want to add on a hilarious moment,
Whenever we see some friends wearing Nike's products. We often say, "omg", you're such a branded boy who uses branded products.
Netfilx
Netfilx is known for a wide variety of familiar network shows and more original series, films, documentaries and so on. It is so popular in the whole world when it comes to streaming video content.
For instance,
If you ask 10 people to recommend the best video streaming platform to you. 7 out of 10 people will recommend Netfilx to you. Biswaranjan, one of my buddies, is a great fan of Netflix. In fact, he often streams movies on it rather than studying physics. I will discuss its some buzz features that help it to be at no 1.
- User-friendly and easy to use
- Lots of content is there
- Subscription plans are literally affordable
- Ads free
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