Almost all readers out here must have known about different sort of marketing such as digital marketing, content marketing, social media marketing and so on. However, what if I say there is a hidden marketing campaign called "Buzz marketing" being adapted to thrive businesses, start ups, movies and all sort of activities. Here in this article, you'll get a complete touch on Buzz marketing.
Table of contents:-
- What is Buzz marketing
- Pros and cons of Buzz marketing
- How does it work with examples
- How to set up a strategy
- Brainstorming
What is Buzz marketing
Before we dive into it, we need to understand what Buzz and marketing mean
"Buzz" means-: a kind of excitement about a product or something
"Marketing" means-: It refers to the process of promoting and selling products or services
In a nutshell, Buzz marketing is the way to create a sensation ( word of mouth marketing) among people about a product or something in online or offline so that people could start talking about that product and suggest to their friends and family members. Eventually, this facinating process happens successfully in minimum or zero dollar.
Pros and cons of Buzz marketing
In today's era, all marketers want to sell their products to scale up their business or the domain in which they are working in. That's why, they have to adapt plenty of marketing ideas. As you may already know that in order to sell something you need to spend some money on advertising, campaign, SEO, social media etc. The point is not that the goods have to be sold, the point is that the goods have to be sold with the least. Here Buzz marketing would be the credible option.
Pros of Buzz marketing
Because of this marketing people get excited and start talking about that product in public places such as restaurant, field, garden and so on. That way, more and more people come to know and begin buying that products. Whatever sensation being created among them is a nuance part of marketing. Maximum times this campaign doesn't require even a single dollar. In this game people help companies to advertise or promote their products for free and create "WOW"/ "OMG" feeling among people. That's the reason that the demand of that product keep growing rapidly.
Key Takeaways-:
- More and more people get to know about that product
- Selling of products increase rapidly
- It is doable in zero dollar or minimum cost
- People start advertising the products of that company for free by conversation in public places
- It creates "WOW" or "OMG" among people
- It does help in the branding of that company
- Company get enormous traffic
Cons of Buzz marketing
As you may already know that where there are good products, there are also bad products. In addition, there is a golden statement
" If a person can influence people with his words, then he can sell any kind of goods."
Because of this in today's era, people get confused in choosing a right product. They just blindly buy goods which is not worth buying.
For instance-:
Company such as leadsark, bizgurukul, leadsguru are providing some courses on marketing in which you must not rely.
Key Takeaways-:
- Awful goods are being sold either
- People get stuck in what to buy and what not to buy
- Awful marketers are also there
How does it work with examples
Rich dad poor dad marketing
 |
| Rich dad poor dad book |
Here, in this prominent book there is a fascinating quote
"What the rich teach their kids about money -that the poor and middle class do not"
My personal standpoint on it,
When looking for a book on internet, I kept my eyes on this book. And after reading the quote on the front page, it really got me excited to buy it. The next day I bought and suggested my 10 friends. Among them 7 friends of mine bought. Here, you can imagine how word of mouth marketing help businesses grow faster. And the book, written by Robert T. Kiyosaki, has reportedly sold more than 32 million copies in 40 languages across 40 countries since it was published in 2002.
Avengers End game movie
Most of the people have watched this amazing movie. However, our key question is how it became famous.
The answer is-:
During the infinity war, we got to know that Thanos was more powerful than Avengers.Then the end game movie brings a twist that Avengers were going to do a time travel. So, typically normal people thought that how Avengers will beat Thanos. This "Q" created a buzz and helped the movie to earn $2,797,501,328 making it the 2nd highest earned movie till date.
Apple products(especially iphone)
You must have known that iphone hasn't had many features like other tremendous smartphones. Still people prefer iphone over other phones. Because it crafted a buzz among folks.
For instance,
Small children say to their parents, I need that phone in which there is a half-eaten apple. (Holy shit!)
Key Takeaways-:
- Packaging is different than others
- Looks simple and eye-catchy
- Known for its expensive price
- Apple keeps privacy and user information safe
- There would be a different sort of sensation if you grab iphone or apple products
- Celebrity, sports person, VIP, politician, businessman prefer iphone
- Iphone is going viral on reels, movies, Facebook, Instagram, and so on.
How to set up a buzz strategy
In order to craft a buzz among people. There are lots of ideas out there. However, I'll only discuss the key points.
- First know your customers
- Choose your market ( low class, medium class, upper class)
- Read newspapers, current periodicals, social media, trends etc
- Make your statement or lines about your products so unique and different
- Your products should be different over others
- Looking at trends and social media and trying to relate with your products in a unique way
- You must have knowledge about content marketing
- Think how to sell your more and more products by spending zero or minimum cost
- Read and examine buzz marketing examples
Brainstorming
1. Can buzz marketing be done in zero dollar?
Ans-
It has two aspects. Yes or no. It depends on what you want and what your product is. However, it's doable in zero dollar.
2. Is it a tremendous strategy to market a product?
Ans-
Offcourse, it's a good deal to have this strategy.
3. How much time does it take to fulfill?
Ans-
It totally depends on you that how you learn and implement ideas into your field.
4. Is it only for companies who sell products?
Ans- No, it's for all. It can help a giant company to a simple writer.
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